When you create a Facebook Business page for authors, you get access to all kinds of tools that help promote your new page. That's where Facebook Business Manager for authors comes into play. This is a great solution that has the potential to help you expand your business and take it to the next level. This is the kind of solution that can make a massive difference in the long run.
What is Facebook Business Manager?
At its core, Facebook Business Manager is a tool offered by Facebook to help you organize and manage your business. Even if it might seem a bit intimidating initially, you will notice that Facebook Business Manager is a great tool and one that certainly helps push the experience to the next level all the time. It's a great and powerful solution, and it will convey incredible benefits. That's what makes it such a good option.
As a business, you can also allow your employees to manage your page without owning it or the assets. It's a great solution that helps eliminate many such concerns, and the potential here is second to none all the time. That's what makes it such an incredible tool.
Why Use Facebook Business Manager?
There are many reasons why you want to use Facebook Business Manager. For starters, it helps you focus specifically on the Facebook Ads for authors and your author page specifically. It's much easier to manage everything, and you can focus on pushing your exposure to the next level.
In addition, Facebook Business Manager separates your personal profile from your business page. This means you no longer have to worry about privacy concerns or accidentally posting something that's intended for your Facebook Personal Profile to your Facebook Page or vice versa. Also, with Facebook Business Manager for authors, you can manage your online presence without worrying about getting your personal Facebook account locked due to some Facebook bot finding your ads or posts objectionable.
Facebook Business Manager also helps you efficiently manage multiple Facebook Ads for multiple author accounts and multiple pages. This helps in effectively managing multiple Facebook Ad Accounts and Pages in one place. In a way, this gives you a central location to keep track of your ads and post performance, making it easier to organize your efforts.
From Facebook Business Manager, you can also check your ad performance without just a click of a button.
Another great thing about Facebook Business Manager for authors is that you can securely share access with multiple people. You can give agencies, partners, or vendors access without giving them ownership of your business assets while limiting their controlling powers. With a business manager account, you can control how much access each employee should get based on their role. This simplifies the process of delegating tasks and overseeing what your employees are doing without risking security.
Another best thing is that you can easily create custom audiences for the Facebook Ads for author campaigns. This is particularly useful for authors that have to run ads for other authors too that are targeting different types of readers.
Facebook Ads Manager Versus Facebook Business Manager
Facebook Ads Manager
Facebook ads manager is strictly for managing and creating ad campaigns. When you're in the ads manager, you can select which individual ad account you'd like to view under your profile or your agency's profile, depending on who owns the ad account.
Facebook Business Manager
The Facebook business manager is used to manage business pages, manage the admin of those pages, and even manage ad accounts. In short, Facebook Business Manager is the hub of all Facebook management.
You can request access to existing pages or ad accounts if you don't already have access. You can also customize employees' access levels for ad accounts. If you don't have an ad account or business page created, you can create them in the business manager, too.
One other nice thing about the business manager is that you can be assured that your accounts are secure.
That being said, the Facebook Ad Manager for authors helps you create advertising campaigns, ad sets, and ads, and even more Facebook Business Pages. However, it's not designed to manage your presence or multiple pages.
While the Facebook Business Manager is a more complete tool and brings in a vast array of benefits and superb value, that's what makes it such a good option for authors using Facebook Ads.
How to Set Up Facebook Business Manager?
You must go to the Facebook Business Manager page and choose to Create Account
Once you do that, you will get a form asking for basic info like the business name, email address, your name, etc. As soon as you complete that, you will need to press Next.
Now you will be asked for more info about your business. This includes the country, street address, city, region, postal code, phone number for your business, and website. Press Submit as soon as you share all the required information.
You will receive a confirmation email. Press Confirm Now in the email, and now you will have your own Facebook Business Manager account.
The next step is to link the Facebook Business Manager account with the Facebook or Instagram pages you want to manage. Press Add Page or Create a Page. You can Add a Page if you already have one, or you can just create a new one if you want.
To link an existing Page, click on “Add Page” and enter the Page name or URL. If you’re an admin of the Page, Facebook will automatically approve the link request.
The next thing you want to do is to link the Ad Account. Right under the pages, you have in the Facebook Business Manager, you can press Add Ad Account. You can add your current Facebook Ads account, or you can create a new account if you want.
You will need to go to the Users/People section, and here you can add people who manage your page.
Tips to help improve your Facebook Business Manager experience
Ensure that you enter the security center, add a new admin, and set up two-factor authentication. This way, you can ensure you are the only one with access to your Facebook Business Manager for authors account.
Setting up Facebook Pixel can help you with the marketing strategy, so try to do that if possible.
We also recommend setting up locations within the Facebook Business Manager since it can help you promote yourself in the right regions, although this might not be necessary for authors.
Setting up a Facebook Business Manager for authors page is a perfect idea, and it can help you manage your Facebook presence with ease. On top of that, once you have the right Facebook Business Manager page, you can start using Facebook Ads for authors and bring in more exposure to your books, more readers, and sales in the long run.