Facebook is one of the most popular social media websites in the world. It has 1.82 billion daily active users. This is why more than 200 million businesses have their presence on the website, and they continue to post every day. It's important to use Facebook Ads for authors and have your own Facebook Business page there. As an author, you can get a lot of exposure, and it can help you bring in more sales in the long run. Plus, this is the perfect place to establish a community and connect with them adequately and professionally.
What is a Facebook Business page?
A Facebook Business page for authors is a page specifically created to showcase what your business is about, where you can share news and ideas with the audience. Unlike a regular profile which is for a single person, a Facebook Business page usually represents a specific business. It can be representing a single-person business or a corporation.
Typically, a Facebook Business page is designed to offer information to users. They can follow the page and stay up to date with all the latest news from your side.
Why Authors need a Facebook Business pages?
There are many reasons why having a Facebook Business page is a perfect idea. For starters, this is a low-cost marketing strategy.
You can easily share your knowledge or ideas with your audience while also making it easy for them to share your content with friends. On top of that, a Facebook Business page can be as straightforward or as complex as you want, without any worries.
To make things even better, it's also a great way to share videos and pictures while bringing in a lot of creativity and innovation into the mix.
A Facebook Business page for authors is a great avenue where you can share the progress of your books, take your reader's opinions, give them a sneak preview of your upcoming work, and so on. It's also a great way to generate traffic for your author website. It's a cool idea and concept, and the potential can be second to none.
But the best part when it comes to Facebook Business for authors is that you get to establish a community. Every author needs to have a community, and being on Facebook can indeed make a huge difference. It's also possible to target specific audiences and create brand loyalty. You can also reach people directly on their phones and even spy on competitors. That alone is a huge advantage.
You can assemble your fanbase: A Facebook author page is excellent for growing your fanbase. Invite your existing readers, family, friends, and acquaintances to follow you. They, in turn, can help to spread the word around and help grow your author brand.
Establish your online presence: Share your ideas, updates, book marketing tricks, and receive immediate feedback on your page. Post often, monitor your content numbers, and engage in discussions with your readers.
Make an announcement
Nail your advertising: I have created an ultimate Facebook Ad for Authors Guide to cover this topic. Check it out here.
Set Up Your Facebook Business Page
To create a Facebook author page you will need to start with a personal Facebook account. You first need to log in to your own Facebook profile and then click the Pages link found in the left sidebar menu.
Open the menu found on the right-hand side named Your Pages. Then find and click the Create Page button
You will be asked what kind of page type you want to create. You can have a business or brand page, or you can go for a community or public figure page. Since we want to create a Facebook Business page for authors, we will choose the community or public figure page.
It's essential to now include the brand name and a category. Depending on the type of business you choose, you will have different categories to choose from. But in this case, you will need to select an author or something similar to that.
Press Continue to save the information.
At this point, you want to upload the page profile and the cover images. It's ok if you want to add them later. You can add photos of yourself or your latest book, or anything related to your author brand.
Congratulations, you've created a new Facebook page!
Other things you need to add
These are the primary things you want to do when you create a Facebook Business page for authors. That being said, you should also have a call to action button. You can do that by clicking the Add a Button option. You can choose one of the available options. That means you can guide people to your website, a store you created for you as an author, or maybe one of the online libraries where people can buy your book.
You can change the page username to your name, this is an excellent approach for branding, and the potential can be second to none all the time. On the Facebook Business page, you can also enter any upcoming events, such as book launches, etc. This is a great way to inform people about what you have on offer.
It's also a good idea right now to update your About section. This is crucial because it allows you to show where people can find you, who you are, and what content they can see on your Facebook Business page. It's important to use the publishing tools, too, so that you can schedule your posts accordingly. Speaking of that, you can also kick in Facebook Ads for authors options here by promoting one of your Facebook Business posts. That way, it will reach more people, and while you have to pay for it, this is still an inexpensive marketing approach.
How to optimize your Facebook Business Page?
Modify the page template based on your business goals
Make sure that you update the Facebook Business page tabs
Experiment with a variety of cover videos or images
Customize your URL to make it suitable for your Facebook Business page
Use keywords strategically within your page
Add a way for potential customers to contact you
As you can see, creating a great Facebook Business page for authors is a great idea, and it can help your business more than you might imagine. It does take a bit of trial and error to make it work, but in the end, this will give you the exposure and growth you want. Use that to your advantage and create your own Facebook Business page today!