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Types of Facebook ads Authors can Use

If you want to market your books, then one of the best places to do that is Facebook. With upwards of 2.9 billion users, you can get incredible exposure. Using Facebook Ads for authors is a great way to spread the word about your book and generate sales.

I know what you have in mind - What kind of ads for authors should you use on Facebook? Which ones will increase book sales?

Let's find out!

When should you use Facebook Ads for authors?

Usually, there are four main scenarios where Facebook Ads are a perfect pick.

  1. You want to use ads for authors when you are launching your book.

  2. For evergreen sales, like advertising the first book in a series.

  3. Ads are also great for promotions like $0.99 sale for 7 days or Free for 5 days

  4. Cross-series promotions and retargeting

  5. Same-series retargeting ads, and

  6. You can also use them for building your author email list too.

Coming to types of Facebook Ads you as an author can use;

Boosted posts

Boosted posts are some of the best ways to market your books on Facebook.

Boosted posts are ads you create from posts on your Facebook Page. Boosting a post can help you get more video views, leads, or book downloads. You may also reach new people who are likely interested in your Page or book but don't currently follow you.

This can help you create an audience for the book, and you can further retarget the readers that have interacted with your boosted post. For example, It could be a good idea to target people based on interests and behaviors, even the job title, if your book is on a business topic.

Conversion ads

The Facebook Website Conversion objective helps authors to grow business via their website. Whether you want page visits, sales or another action, website conversion ads encourage people to go to your website and take those actions.

Three things conversion ads do

  • Grow sales

  • Prompt an action from your audience

  • Increase web traffic

For authors specifically, conversion ads are suitable for situations when you want to build an email list. Usually, when you create conversion ads for your book, you will offer a giveaway or freebie to build interest and generate sales. This can be anything from a free first book to discounts for the other books in the series. For non-fiction authors, it could be a checklist or a free video.

Website conversion ads work with the Facebook pixel on your website, so you can reach site visitors who are most likely to take your desired action – and keep track of how many people convert.

Event ads

Facebook events give your in-person and virtual events a presence on Facebook. Event ads are good for authors because you can promote a book launch, book signing, and more. And it doesn't have to be a real-life event either. You can do this for digital events too. After planning and creating an event, you can promote it with an event ad to drive attendance and increase book sales.

You can use event ads to:

  • Increase awareness of your event - For example, create an event ad so your audience can learn about your upcoming book launch.

  • Get RSVPs - Encourage people to respond to your event so they receive updates and reminders.

  • Sell more books - Reach people who may be interested in your book launch event or retarget people who have expressed interest or attended similar events in the past.

Traffic ads

A traffic ad's objective is to drive people to your website or app. With traffic as your objective, you can create ads that send people to a destination, such as a website like Amazon, Kobo, or your own, and look for maximum website link clicks with the least costs per click.

A traffic ad is ideal for book launches, selling your books directly to readers who like a particular author. Traffic ads should be optimized for the lowest cost per click.

Ad formats you can choose from in the traffic objective?

  • Photo

  • Video

  • Carousel

  • Collection

To start with, you can create an image that's 1200x 628 pixels or 1080 x 1080 pixels. Then, write good copy to promote your book and show off its strength. Next, you can focus on creating an engagement audience if you want and then target your niche or any specific interest area you think will help.


Using Facebook Ads for authors is an excellent idea, especially if you want to spread the word about your book and generate sales. These ads for authors we mentioned above are great because you can target your audience and fulfill a specific objective. It helps you save time and money while also reaching out to new readers and composing your books profitable in the long run!



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