Do you have this problem that readers join your newsletter mailing list, but it then becomes a struggle for you to get them to engage with your content or turn into customers?
If so, then read on to learn how to create TWO email sequences that will help you turn your readers into superfans and convert more subscribers into paying customers.
First, What Are Email Sequences?
Email sequences (also known as autoresponders) are sets of pre-written emails you can program into your email marketing tool (like Mailerlite or Mailchimp) and then set them to be sent at specified times and frequencies to your subscribers.
The power of automation helps you achieve specific goals. Thus, email sequences are an invaluable part of any author business as they help subscribers build lasting relationships with your author or online brand.
Some specific benefits you can get from automated email sequences are;
Boost your blog readership
Increase your book reviews
Boost book sales
Increase your course sign-ups
Increase your author brand awareness
Better personalization for your readers
Let's learn how to create TWO vital email sequences you should use to help grow your online author business faster.
1. Welcome Sequence
The first email autoresponder every author should put in place is a welcome sequence.
It's usually a series of 3 to 10 emails that new subscribers will start receiving in the days and weeks after they subscribe to your email list.
One of the most powerful benefits of a welcome sequence is that, even if you don't publish new content every week, new subscribers will always see these initial set of emails and be exposed to your best content.
Goal of a Welcome Sequence
The welcome sequence allows your new subscribers to:
Get to know you and your author brand
Learn about your books and offers
See your best and most engaging content first
and that's why it is super valuable.
What to include in a Welcome Sequence
When planning your welcome sequence, focus your emails around :
Why you started writing
the back story of your most-loved characters
What kind of stories or products or services you're offering
Make sure that your welcome emails mention your best content, like your free stories, any high-ranking blog posts, podcasts, webinars or your most-watched Youtube videos.
2. Newsletter Sequence
Once someone subscribes to your list, it's important to keep in touch with them on a regular basis. This is where a newsletter sequence comes in handy...
How to Create a Newsletter Sequence
A newsletter sequence allows you to promote your content consistently — preferably in the form of an email being sent at the same time and day of a week (or the same day of the month at the very least).
This type of email sequence also gets your subscribers used to see your name pop up in their inbox at the same time each week (and even expecting it!).
With a newsletter, you give your audience an overview of recent developments in your author's journey, your new content, and special offers.
Advantages of a Newsletter Sequence
The benefit of deploying a consistent newsletter sequence is that it keeps your name at the top of the mind of your subscribers.
This makes it easy for them to seek out your books, products, or services when faced with a need you cater.
Consistency is key here!
Even if new subscribers don't immediately purchase one of your books or products, there's a good chance they will in the future if you consistently communicate your value through these regular emails.
Now It's Your Turn
Creating and deploying the 2 email sequences discussed in this post are a powerful way to help you to reach, stay connected with and convert your readers into superfans who ultimately become your paying customers.
Now I want to hear from you. Has implementing these types of email sequences in your author business helped you grow and build stronger reader relationships?
Let me know by asking questions and sharing your thoughts about email sequences in the comments below!